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In the 1960s, Blumberg began to focus his attention–as both an artist and a citizen–on the Vietnam War, the civil rights movement, and other political and cultural issues that remain relevant today. He scrutinized the manner in which this subject matter was being conveyed to mass audiences via media outlets such as newspapers and television, photographing not the events themselves but the media’s coverage of them.
He fixes in time a variety of subject matter–from historical events to simple moments of humanity, from urban scenes to soap operas–through innovative uses of his camera, film, and darkroom-printing techniques. Few contemporary artists have so well demonstrated how profoundly photography is both independent from and inextricably woven into our daily experience.